Welcome to the Clean Chain Cycling Club: Lawrence Naesen joins Cyclowax

At Cyclowax, we don’t just look at watts and results when we bring athletes into the family. Sure, performance matters. But just as important is the fit — the vibe, the humor, the culture. We want to ride together, create together, and actually enjoy the time we spend with the people who represent our brand. That’s why we’re excited to welcome Lawrence Naesen to Cyclowax. A rider who not only pushes the limits on the bike, but also feels like a perfect match off the bike.

Performance at the Highest Level

Lawrence is a top-class athlete, competing at the very highest level of the sport. Riders like him demand the best from every single detail of their setup — including their drivetrain. That’s where Cyclowax comes in: clean chains, low friction, maximum performance. For someone like Lawrence, every saved watt counts.

More Than Metrics

But it’s not just about watts and speed. What makes Lawrence stand out for us is that he fits the culture we’re building at Cyclowax. He’s got the humor, the personality, and the vibe that makes spending time together fun. Because partnerships aren’t only about numbers — they’re about people.

Building Together

That’s why we’re excited to create content, ride together, and support each other’s journeys. With Lawrence, we know it won’t just be about clean chains — it will also be about good laughs, shared experiences, and bringing the Clean Chain Club to life in the best way possible.

Get his gear

We’re proud to have Lawrence Naesen on board. A world-class athlete, a perfect cultural fit, and a new face of the Clean Chain Cycling Club. Clean chains, fast rides, and plenty of good times ahead. Get the gear he rides below.